This may be the first year where most of us sincerely want to put the last year in the rearview mirror. In December, I wrote about my gratitude for my team’s talent. Zuri Group’s team members surely made 2020 better than it might have been. In fact, as an already...
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Gratitude for Team, Talent, and Treasure
The first year for Zuri Group was momentous for a bunch of reasons. I had jumped into a new business with both feet, moved my family 1,000 miles to Bend, Oregon, and generally upended my entire life. And it was great! Our first client was Heifer International. I...
Read moreBig “P” and Little “p” Partnerships
Zuri Group is regularly asked about partnerships. I get a call or email on this daily. We have a way of thinking about this: Zuri is always a big “P” partner for clients but little “p” partner for vendors. Here’s why: Since the inception...
Read moreEmail Deliverability 101: Content Creation
This the fourth post in an ongoing series about email deliverability. Our first post covered email list health, we covered sender reputation in our second, and touched on authentication our third post. If you have ever had the “pleasure” of doing work on a home, you...
Read moreFour New Trends Affecting All of Us
We’re months deep into a pandemic and I hope you, your families, and your teams are OK. Zuri Group is doing reasonably well, all things considered, and it’s all because of our clients. So I want to share lessons that we are learning from them and trends we’re...
Read moreName Your Sacred Cows for CRM Implementation Success
Before You Can Make Change, You Must Know the Things You Cannot Change Let’s take a quick detour from Salesforce and focus on a particular dimension of Legacy 2.0 that I call, “Naming Your Sacred Cows.” With the idea that Salesforce can be an asset to avoiding Legacy...
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